Verify the baseline
Measure actual hours spent reviewing Traffic Commissioner publications, CQC records and operational data. Do not count all of that time as removable.
Build your scenario
Separate existing research effort from hypothetical pipeline contribution, then compare both with the selected plan.
Time currently spent finding and organising relevant public records.
£
Use salary, employer costs and realistic overhead.Use zero unless your team can defend an incremental estimate.
%
Apply your own historical rate, not an industry headline.£
Use gross profit, not revenue, and match the same time horizon.Founding pricing is limited to the first 20 customers.
Illustrative starting values: 8 hours, £30/hour, 2 influenced conversations, 10% conversion and £1,500 gross profit are not FleetStart benchmarks. Replace them with your own evidence. The model excludes tax, implementation effort, churn, cash timing and all other costs.